Italy experiences a positive year for travel Travel in showed good growth and a very positive performance overall. Inbound, domestic and outbound flows performed well, thanks to economic recovery as well as the unstable political situation in Tunisia, Turkey, Egypt, Israel and Libya, which favoured travel to Italy. Online travel performs really well Online travel continued to perform very well indriven by increased trust and habit of travellers in searching online, looking for information and reviews, but also making bookings, given the perceived value for money that the internet offers.
There are signs that the government is now willing to invest more money with a view to developing the industry, and it is actively encouraging foreign private investment in the country. Botswana continues to lack a strong identity as a tourism destination Despite some limited marketing campaigns, Botswana has struggled to develop a cohesive brand image as a tourism destination and there has been a general failure to communicate some of the unique attractions that Botswana has to offer to potential incoming tourists.
Successive advertising campaigns have amounted to little, with only a small budget allocated to national campaigns. European tourists are a key growth area Europeans are the fastest-growing group of incoming tourists, reflecting increased ad spend in northern Europe in particular, but also an increase in connecting flights to northern Europe, which allows tourists a lower cost and quicker route into the country.
Botswana does not have strong colonial ties to any particular European country, despite being a British colony untilbut given the strong growth in incoming European tourists to neighbouring countries such as Angola and South Africa, it has been an obvious area for the country to focus on.
This will allow the national airline to forge alliances, as well as compete, with other international carriers Lack of qualified staff impacts on growth of high-end hotels A failure to provide appropriate training for hotel staff has meant that many of the high-end hotels in particular have struggled to provide high-end service for premium tourists.
This has contributed to the difficulties that the country has had in portraying itself as a viable high-end tourist destination. Files are delivered directly into your account within a few minutes of purchase.
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