Hire Writer This method would reduce his cost and waiting time for the results. Before releasing the study to the public Bucking conduct a few pretest to see if questions were confusing and needed to be revised or omitted.
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Maximizing Revenues in the Minor League 1. Discuss if you feel the objectives, questions asked, sample chosen, and method utilized were appropriated and why they were or were not. Discuss any potential biases that might exist. Comment on what Buckingham learned about a prospective customer profile, pricing, and single ticket versus season-ticket packages from both.
The sport marketing research plan that Buckingham tried to do is well organized especially in this short time stress. However, it may not fully accomplish and still need some more steps to achieve the goal.
The purpose and problem of the research is simple and clear. Buckingham want to know how many people would come to see and how much to charge them. There are many of key findings that Buckingham can make a good use of it. Base on the statement, Buckingham used non-probability sampling method.
Trying to focus on the most possible group that becoming the game attenders. I think the problem is only one existing finding and Buckingham just used it as model. It seems to me that he trying to prove the result from the previous found but there is no novel or creative finding appear.
Blesch noted that Minor League teams unlike Major League Baseball won-lost records appeared to have little to do with attendance; mediocre teams that provided a high entertainment value often had very high attendance. Sometimes, the most productive or talented player may get promote to higher level of minor league teams as soon as they have breakout performance.
But you just cannot put all eggs on it. How to use advertisement, promotion to attract local residences attending games and make them believe it would be great experience no matter the host team win or lose.
Another key finding is how much money residents are willing to pay for a ticket. And no matter how cheap the tickets are, concession will make up for it. It seems that Buckingham should pay more attention on concession sales. Asking one question that how much do fans expect to spend on concession is too general to me.
The potential fan base which Buckingham described by himself is anybody who can enjoy a good ball game. To more specific, they need to be baseball fans at least. As a result, Buckingham better separate different type of responses. He can establish price policy based on the esponses which are baseball fans and trying to find another way to pursue the non-baseball fans, like promoting the feature and fun of game not related to baseball.
Without a doubt, the commitment sports fans should be count in too. On the other hand, to create the new potential sports consumers related the article about pricing policy, previous two groups would be critical. According to the research, most part of ticket buyers are group consumers rather than individual consumer.
For students, they can hang out with friend and classmates. Students can have half price, and take free shuttle bus from my college to the stadium. Because of it, we were glad to attend the games even there is not my supported team of the matchups. Just experience the games circumstance and atmosphere.
The price is the factor that the most visible and flexible part of sport marketing. I think there are few considerations that need to be count in establishing a pricing policy.
Offering more ticket packages for different type of consumers that can attract more people attending games. Also, special date of calendar can let people willing to spend money on recreation. Minor League short A season starts from mid-June through the first week of September.
Not only setting reasonable price that can compete other sports, varies entertainment should also be counted, such as Movie, bowling and music concert. Knowing why people as baseball fans choose other activities over attending games is important for organization to decide the ticket price.
Your plan should include specific pricing and package. Discuss how and why you decided on the prices and what package you are offering or not offering.
Family plan forWeekend 8 Include two games on the weekend. Even though there are still some problems and flaws in this survey as mention before.The Springfield Nor'easters:Maximizing revenues in minor league case analysis and solution for breakeven.
Kevin Tame Business Research Springfield Nor’easters Case. 2/23/ #1 Evaluate the research survey undertaken by the League Sports Association and by Larry Buckingham, Nor’easters . The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues It was barely 8 a.m.
on January 19, and already Larry Buckingham knew this would be a trying day. “The Springfield Noreasters: Maximizing Revenues in the Minor Leagues Case Solution & Analysis” We do have Case Solution & Analysis for The Springfield Noreasters: Maximizing Revenues in the Minor Leagues by Frank V.
Cespedes, Laura Winig, Christopher H. Lovelock. Critically analysed the HBR Case Study - The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (). Developed a presentation on the HBR Case Study - Natureview Farm. Module 4: Final Project on designing the marketing plan of a mobile application from rutadeltambor.com: Project Engineer at Wipro Digital.