Enter the press release, the all-powerful written announcement that broadcasts the vitally important 5 Ws — who, what, where, why, and when — on your big news. Whether your press release is for your EPK, press kit, or blog, here are some tips from industry professionals on how to write a press release and get your music the attention it deserves. Can we do a press release?
These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.
As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further.
Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but.
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. Grab attention with a good headline. The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important.
A strong headline and, for that matter, email subject line when you send out the pitch will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
Get right to the point in the first paragraph. Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest -- and even that's a generous assumption.
Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information. It's easy to fill up a page with a creative, colorful narrative.
Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement.
If you're claiming a trend, you need proof to back it up.
Quantify your argument and it will become much more compelling. Make it grammatically flawless. Proofread your press release -- and let a few other people proofread it as well -- before sending it out.I’m a non-technical startup founder (social entrepreneur) in the tech space (interactive software) and found this article and the comments that followed to be quite entertaining.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or .
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While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity.
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.
Press Release Headline Here in Title Case – more info at Headline Primer. Optional subhead is placed here, usually in sentence format. Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced.
The opening paragraph should clearly get the reader’s attention.